In order that our members can provide care and support services to the people we support we collect and use certain personal information about you.

As the ‘controller’ of personal information, we are responsible for how that data is managed. The General Data Protection Regulation (“GDPR”), which applies in the United Kingdom and across the European Union, sets out our obligations to you and your rights in respect of how we manage your personal information.

We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and other organisations in the event you have a complaint. Please see the section on Your rights’ for more information.

Our privacy policy explains how Paramount Options gathers and protects any personal information that you give us through this website, ensuring that your privacy is protected. Should you provide information by which you can be identified when online with us, you can be sure we only use it for the reasons stated and it remains safe in our hands.

What we collect

We collect some of the following types of information:

  • name and address
  • contact information including email address and telephone numbers
  • other information relevant to customers enquiring about personal care services
  • information relating to recruitment and employment practices
  • your likes, dislikes and lifestyle preferences (including your religious beliefs or other beliefs of a similar nature, racial or ethnic origin, and health) (so far as they relate to providing you with suitable care)
  • your allergies and any medical, physical or mental conditions and in particular your care needs

What we do with the information we gather

We require this information to comply with employment laws and provide people with a safe, caring and effective service, including;

  • required internal record keeping
  • using information to deliver, monitor and improve our services
  • from time to time, we may also use your information to contact you for review our practices and keep your information up to date
  • we may use the information to customise this website according to usage data
  • we will never use personal data for direct marketing (promoting or selling goods, services etc.) or share information with anyone else who will use it for direct marketing, unless you have specifically given permission for us to do to this



Retention and disposal of personal data

Within our Data Protection policies, we also explain for how long we keep different types of records and documents, including records and documents containing special categories of personal data. Personal data is deleted or securely destroyed at the end of its retention period.

Correcting or deleting your personal data

If we already hold your personal data, and you want us to correct information that you believe is wrong, or if you want us to delete your personal data or to stop processing it, then you have the right to object to the data being used or to ask for it to be corrected. We regularly update our systems to ensure we hold only the correct information about you.

Your rights to access information about you

If we hold your personal data and you want to see it, contact our data controller officer and we will explain the process and help you through it.


Personal data that we receive from other sources

We receive information from people who use the services we provide, their families, friends and carers. For example, we ask people to tell us about their care experiences with us. This can include survey responses in which people tell us about their care experience. These can often contain personal data.

We also receive information that sometimes contains personal data from other sources, such as NHS England, other regulators and local councils.

We use this information to help us provide our contracted care services and for no other reason.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the ‘cookie’ file is added and helps us analyse our website usage. Cookies can allow web applications to respond to you as an individual.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages people find useful and which you do not. A cookie in no way gives us access to your computer and the data gathered is only that which you give us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

Security and Sharing

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We only share personal data with other organisations where it is required by Law to do so, or where we have your consent and always in accordance with our policies relating to General Data Protection and Regulation (GDPR) and Confidentiality of Information

Your rights

Under the GDPR you have a number of important rights free of charge. In summary, those include rights to:

  • fair processing of information and transparency over how we use your use personal information;
  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address;
  • require us to correct any mistakes in your information which we hold;
  • require the erasure (i.e. deletion) of personal information concerning you, in certain situations. Please note that if you ask us to delete any of your personal information which we believe is necessary for us to comply with our contractual or legal obligations, we may no longer be able to provide care and support services to you;
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations;
  • object at any time to processing of personal information concerning you for direct marketing;
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you;
  • object in certain other situations to our continued processing of your personal information;
  • otherwise restrict our processing of your personal information in certain circumstances;
  • claim compensation for damages caused by our breach of any data protection laws;

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

Contact us about Privacy

If you would like further information regarding our Data Protection Policy or if you think we have breached any aspect of this Privacy Policy, please contact us by writing to the address below:


If you would like this notice in another format (for example: audio, language, large print, braille) please contact us (see ‘How to contact us’ above).